Pop star Katy Perry celebrated launch of her new fragrance Purr at Myer, Bourke Street in Melbourne, Australia on April 30, 2011. 26-year-old American star continued to donned eye-catching purple outfits, by slipping into another striking purple dress.

katy perry purr 2011

“California Gurls” singer looked super beautiful wearing a purple and black triangle print dress from Versus Fall 2011 collection. Katy also wore a black slim belt for more defined waist.

katy perry purr dress

The diva finished off her look with a pair of glamorous Christian Louboutin peep-toe pumps. Katy wore heavy makeup as always and also sported dark pink lipstick.

katy perry purr purple dress

She was wearing a chic Omega watch and a very cute cross pendant necklace. Katy Perry jazzed up her fun look with glitzy violet nail polish that made her look more eye-popping.

katy perry purr launch 2011

The gorgeous wife of Russell Brand styled her dark hair in short curls with a braid in front. On the whole,Katy Perry look at Purr fragrance launch was perfect and trendy.

katy perry purr launch dress

So, what are your thoughts about Katy Perry’s Purr launch dress? Hot or Not?