Continuing onward with the race to box office glory, Relativity has officially moved its untitled “Snow White” project up from its originally scheduled release.

The move comes just one week after Universal shifted “Snow White and The Huntsman,” starring Chris Hemsworth, up and out of the 2012 holiday season to June 1 – nearly a month ahead of Relativity’s original June 29, 2012 debut date.

Now, in retaliation, the unnamed comedic take on the fairytale fronted by Julia Roberts, will hit theaters March 16, 2012.

It’s not yet known whether Universal will take yet another leap forward in effort to make it to the big screen first.