Alicia Keys & Swizz Beatz: NYC Stroll with Egypt!

The 30-year-old musician and her 32-year-old beau later went for a stroll together without Egypt.

Swizz wearing Audemars Piguet watch is intent on having his wife record a duet with British songstress Adele.

“I just know that you know greatness when you see greatness, and teaming two greats up together, it makes history,” he told MTV. “And I don’t even have to produce the track; I just want it to happen. She can produce the track, somebody else can produce the track.”We have seen that Swizz Beatz has a taste for fine things especially when it comes to his timepieces. Swizz Beats is usually the one wearing the nice watch but now he has gone behind the scenes to find out what watch making is all about and he is ready to show off his new designs for Audemars Piguet.

Swizz Beatz took a trip to Geneva last year to find out about his favorite Swiss timepiece brand, Audemars Piguet. He was on location where they actually make the watches and he was able to see how they do it. He enjoyed a tour of the Swiss workshops and was accompanied by Olivier Audemars himself. Olivier Audemars is a descendant of the original family who founded the watch brand and is now a member of the board of directors.

Swizz talked about his experience and notes how impressed he was by the “passion and the meticulous attitude pervading these premises.” He also commented on Audemars Piguet’s “perfect mix between respect for traditions, hand crafted expertise, and technological innovations.” Swizz truly found this experience to be an honor to meet with the people who created the watch that he admires so much.

Swizz visit did not end there but it turned into a business deal. Swizz Beats was included into a design team that will design the next ten years of Audemars Piquet watches. In order to prepare Swizz Beats for his new position on the board and design team he started out with a six hour watch-making class. After the class Swizz’s attitude about wearing a nice Audemars Piguet watch had transformed. He was quoted saying, “It was six hours and it was crazy dissecting and putting together the movement in the AP, which I have total new respect for. Not just wearing it, but the tailor movement in that thing.” Audemars_piguet-Swiss-Beatz.jpg

Olivier Audemars says that he wants Swizz Beats on the design team because of his personality and his combination of talent and creativity. He is also a generous person who uses his wealth to do what he can for the underprivileged. It seems that Swizz Beatz found himself in the right place at exactly the right time. As a watch collector and an unconditional fan of Audemars Piguet, the star was able to admire the watchmakers’ know-how by touring the workshops of the new Manufacture des Forges in the company of Olivier Audemars, Member of the Board of Directors and descendant of one of the founding families; and of Nicolas Kappenberger, General Manager of the Swiss and Austrian market. Swizz Beatz thus enjoyed a chance to understand the technological and aesthetic developments that led to the creation of the Royal Oak Carbon Concept watch, which he has just purchased from the Austrian retailer Richard Karner and was officially handed over by the latter in the company’s Le Brassus premises.

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