I have had a love affair with Tag Heuer Formula 1 watches for a long time. The most modern ones are the best Formula 1 watches ever in my opinion. A new special model for 2011 celebrates an historic partnership that Tag Heuer enjoyed, as well as the furtherance of the F1 collection. This is the Formula 1 Gulf Edition watch, which presents itself in a similar manner as the range of Tag Heuer Monaco Gulf watches does in partnership with Gulf Oil and auto racing.

The base watch is the steel 44mm wide Tag Heuer Formula 1 Big Date watch. It contains a Swiss quartz movement with the time, subsidiary seconds dial, and big date indicator. The dial is black with a light gray cross-hatching pattern. You then see the Gulf racing stripes (with a thinner orange bar) and the Gulf logo. I think the racing stripes and dial pattern are a really neat edition. Not only is the piece attractive, but it will be particularly attractive to Tag Heuer collectors. The watch will be available on a steel bracelet or rubber strap. I don’t believe the piece is a limited edition, and prices should be in the $1,000 range when it is available in a few months.

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For the third time Swiss watch brand Hublot and UK Football team Manchester United come together for a special limited edition watch. The two have been in a long standing partnership, and the fruits of their efforts should appeal to more than just sports fans. This new watch however should be a particular treat for Manchester United fans. For one thing, part of the watch comes from the actual Old Trafford stadium. Look closely at the hour markers – these applied elements are a bit green in tone. They are actually made of the famous grass from the stadium. Hublot experimented with how to do this and finally came up with a process that involves freeze drying and then lacquering segments of the grass. They almost look like “sod crystals.”

The 48mm wide watch is based on the King Power collection and comes in two case materials. A limited edition version of 500 pieces comes in black matte ceramic, while a 250 piece limited edition will come in 18k King gold. Don’t know what King gold is? Neither do I, but it is likely some new gold alloy that Hublot will be using on its King Power timepieces. One new element to the case design is the chronograph pushers that now have a special security bar over them for style and protection.

Inside the  Hublot watch is a special chronograph movement for measuring soccer game halves. It is the HUB4245 skeletonized automatic chronograph with centrally mounted chronograph hands. Plus, the chronograph measures up to 45 minutes – the length of a football game half. The dial also has a bright red Manchester United Devil mascot figure that looks great with the overall theme. Attached to the strap is a new style of rubber bracelet with fun red strip in the middle. Each of the Hublot King Power Red Devil watches will come specially signed by Manchester United’s own Sir Alex Ferguson – this is probably one of the best watches ever for a soccer team. Look for them soon.

A few years ago this would have never been something a high-end conservative watch brand like Jaeger-LeCoultre would have dreamed of doing. Traditionally, services like watch customization and personalization were to be done in a chic boutique with an authorized dealer over a glass of champagne and cookies. Now that model has changed and brands realize that people want to shop at home online.

The iconic Jaeger-LeCoultre Reverso has a case that flips around to reveal a solid caseback – offering a perfect palette for personalization. The new allows customers to pick a watch and create any number of custom engravings and art on the back of a Reverso watch. This includes a large number of pre-selected options, as well as truly customizable engravings and enamel work. Options include having initials, a special message, coat of arms, imagery, or anything else that fits on the space. You can even have precious stones set in the back of the watch case.

The website uses a Flash based application for navigation and is rather straight forward. Really a fun thing to play around with and choose your ideal personalized Jaeger-LeCoultre Reverso watch.

For half a million dollars you can get a lot of watches or this lovely new high jewelry watch from Swiss Girard-Perregaux. The Cat’s Eye Tourbillon Haute Joaillerie timepiece has an 18k white gold case and is 32mm wide by 38mm tall in the typical Cat’s Eye oval shape. It has a stunning amount of large diamonds all over it. According to  Girard-Perregaux the watch required over 700 hours of work to create, containing over 20 carats of diamonds. The precious stones come in various cuts and are placed all over the case, crown, and dial.

Inside the watch is a  Girard-Perregaux in-house made caliber GP09700-0006 manually wound tourbillon movement. The Tourbillon escapement is visible on the dial using a traditional GP style bridge. The movement has a power reserve of about three days. Attached to the strap is a gray satin strap with a white gold buckle… and more diamonds. Price for this very impressive haute joaillerie watch is $490,000.

In the watch world diamonds seem to make just about everything better. This Breguet Ref. 5839 Marine Troubillon High Jewellery watch is a diamond encrusted version of the Ref. 5937 from a few years ago.Breguet outfitted the watch case and dial with an impressive amount of diamonds, but still was able to retain that signature Breguet Marine watch look.

The 43mm wide 18k white gold case as about 11.77 carats of stones on it. One of the neatest parts is how Breguetwas able to maintain the coined edge of the case using specially cut diamonds. Also not the unique pattern the diamonds create for the bezel. On the dial smaller diamonds are set in the middle of the dial and don’t overshadow the hands. The dial itself is silvered 18k gold. Overall Breguetdid a great job giving a men’s jewelry watch a functional face.

Inside the watch is aBreguet caliber 554.4 manually wound tourbillon movement with the time and a chronograph complication. The watch has 50 hours of power reserve with special features that include a silicium balance spring and escapement wheel.

Chace Crawford & Elizabeth Hurley: 'Gossip Girl' Set!

Chace Crawford wearing Panerai watch and Elizabeth Hurley nearly kiss while filming scenes for the upcoming season of Gossip Girl on Wednesday (July 13) in New York City.

The 46-year-old British actress was recently cast on the CW drama as Diana Payne, “a sexy, smart, self-made media mogul and all-around force to be reckoned with.”

Chace was recently added to the all-star cast of the upcoming flick What to Expect When You’re Expecting, alongside Cameron Diaz, Jennifer Lopez, Elizabeth Banks, and Brooklyn Decker!

Panerai Photograph

Officine Panerai is a Swiss-owned watch brand of Italian origin, owned by Richemont International SA. Its watches are currently manufactured in Neuchâtel, Switzerland with movements from ETA chace crawford elizabeth hurley gossip girl set 03

Jennifer Garner & Seraphina: Huckleberry Cafe!

Jennifer Garner is wearing a ROLEX watch and her 2-year-old daughter, Seraphina, share a sweet mother-daughter moment as they visit Huckleberry Cafe together on Wednesday (July 13) in Santa Monica, Calif.

The 39-year-old actress, who showed love for her home state of West Virginia with a baseball cap, picked up two warm drinks…and a cup of milk to go for Sera!

Earlier in the week, Jen took Sera and her big sister, Violet, out to Books and Cookies for a little reading and some sweet treats.

FYI: Jennifer is wearing a StyleMint relaxed henley “Melrose” tee in navy blue.

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